1. Energy drives the modern world and underpins every other issue. 2. We choose our energy based on four qualities: affordable, available, reliable and clean. 3. But clean is complicated. All energies have environmental impacts, which need to be managed effectively and affordably. 4. Even so, the biggest challenge of energy is scale – the enormous amount of energy we demand. 5. And the only way to counter scale, is with efficiency.
Because it underpins absolutely everything in our modern world
And we are the solution
The smarter use of energy has many benefits
We choose our energy based on these 4 criteria
The key is to minimize them while keeping energy affordable